AI Lead Scoring for Segment
Your tracking stays as it is. Add Trailspark as a Segment destination and the track, page, and identify calls you already send become scored signals. No code deploys.
What syncs between Trailspark and Segment
Segment forwards the events you choose through a Webhooks destination. Scores can go back to Segment too, through a separate destination you turn on.
Segment sends to Trailspark
- From Segment
Track events
Each track call becomes a signal named after its event, with its properties available to your Signal Mapping rules.
- From Segment
Page views
Page calls arrive as page view signals, with the URL and page name available for mapping. Send the pages that signal intent, like pricing.
- From Segment
Identify calls
Connect anonymous activity to a person's email and add traits like name, company, and title to their record.
Trailspark writes to Segment
- To Segment
Scores & reasoning
Optional: Hot, Warm, or Cold, the reasoning, and the evaluation date, sent to Segment as a track event or identify traits. ICP and score status go too if you map them.
Use cases
Score the events you already track
Segment already collects what people do on your site and in your product. Trailspark scores those events against your ICP with enrichment and CRM data, so adding it is a change in Segment, not an engineering project.
Credit the whole buying group, not just one user
Map Segment events to buying-group roles in Signal Mapping, so activity from every person at an account counts toward that account's buying-group coverage and score.
Send scores to the rest of your stack
Turn on the Segment destination, and scores, reasoning, and evaluation dates flow back into Segment, where the tools already connected to it can use them.
Setup
Configuration in Segment and Trailspark only. Test events show up in Signal Explorer within a few seconds.
- 1
Create an API key
One key authenticates the Segment destination. Nothing to install in your product.
- 2
Add a Webhooks destination in Segment
Point it at Trailspark and choose which events to forward with Segment's destination filters.
- 3
Turn events into signals
Map each event once in Signal Mapping, and it's scored alongside your CRM and product data from then on.
Connect Segment with Trailspark step by step
Our docs walk through creating an API key, adding the Webhooks destination in Segment, Signal Mapping rules, verifying the connection, and sending scores back.
How the Segment integration works: common questions
Other integrations and pages
See Trailspark and Segment on your own data.
Start free. Add Trailspark as a destination in Segment and watch your events score. Results can flow back to Segment for your downstream tools, too.