AI Lead Scoring for HubSpot
Your properties, your Workflows, your existing scoring. Trailspark adds Hot, Warm, or Cold scores with written reasoning on Contacts, plus propensity and buying-group coverage on the Company.
What syncs between Trailspark and HubSpot
Trailspark reads your HubSpot contacts, companies, deals, and engagement to score each account, then writes results to custom properties you create, updated after each evaluation.
HubSpot sends to Trailspark
- From HubSpot
Contacts & Companies
Job title, lifecycle stage, and lead status from Contacts; industry, employee count, and revenue from Companies; plus custom properties you map. Used for ICP matching and role-based scoring.
- From HubSpot
Deals
Synced onto accounts so deal history informs scoring. On by default; limit it to the pipelines you choose.
- From HubSpot
Engagement
Email opens and clicks, form submissions, page views, and meeting bookings flow in as signals for scoring.
- From HubSpot
CRM Role Source Field
Point Trailspark at a Contact property where your team records buying roles, and those assignments are treated as authoritative.
Trailspark writes to HubSpot
- To HubSpot
Trailspark Score
Hot, Warm, or Cold, written to a Contact property you create. Updated after each evaluation.
- To HubSpot
Trailspark Reasoning
The plain-language reason behind the score, in a multi-line text property reps read before they act.
- To HubSpot
Evaluation Date, ICP & Score Status
When the evaluation ran, which ICP scored the contact, and whether that score is current, retired, or not evaluated, so Workflows can tell a fresh score from a stale one. ICP and status are optional.
- To HubSpot
Company propensity
High, medium, or low on the Company. Contacts can take propensity as a fallback when there's no Company. Optional, mapped per property.
- To HubSpot
Buying-group roles & coverage
With buying-group push on: each contact's roles, plus Company properties for buying-group stage and coverage. Only mapped properties are written.
Use cases
Run reasoned scoring next to your MQL model
Trailspark writes to its own properties, so your existing HubSpot scoring keeps running. Put the two side by side, compare them against closed-won deals, and decide what to consolidate.
Score product usage with HubSpot engagement
HubSpot sees email opens, form fills, and meetings; your product sees usage. Trailspark scores them together with the contacts, companies, and deals you sync, and writes one Hot, Warm, or Cold score with its reasoning back to the Contact.
See buying-group coverage on the Company
Buying Groups tracks who fills each role at an account. Push it to HubSpot and the Company shows its buying-group stage and coverage next to its propensity, where your Workflows can act on it.
Setup
One-click OAuth with a HubSpot admin account. No credentials to enter.
- 1
Connect with OAuth
A HubSpot admin approves the connection. Trailspark handles the OAuth app, so there's nothing to configure in HubSpot first.
- 2
Map your properties
Trailspark loads your HubSpot properties when you connect. Map the ones it reads and the custom properties that receive scores.
- 3
Choose what gets written
Pick the score levels that can create new contacts and whether buying-group properties are pushed. Everything else stays as is.
Connect HubSpot with Trailspark step by step
Our docs cover the one-click OAuth connection, the permissions Trailspark requests, what gets synced, deal sync settings, and troubleshooting.
How the HubSpot integration works: common questions
Other integrations and pages
See Trailspark and HubSpot on your own data.
Start free. Connect HubSpot with one-click OAuth and watch scores land in custom properties on the contacts your reps already use.