# Salesforce Lead Scoring Integration | Trailspark AI Lead Scoring

> Trailspark writes AI lead scores and reasoning to Salesforce Contact custom fields. Contact-over-Lead priority, bi-directional sync, no managed package.

_URL: https://www.trailspark.ai/integrations/salesforce_

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crm

# Trailspark + Salesforce Lead Scoring Integration

AI lead scores written to Salesforce Contact records with plain-language reasoning. Contact-over-Lead prioritization, bi-directional sync, and workflow-ready custom fields.

[Sign Up Free](https://app.trailspark.ai/register)[About Salesforce ↗](https://www.salesforce.com)

## What syncs between Trailspark and Salesforce

Every field is mapped during setup and updates in real time as scores change or Salesforce data is updated.

### Trailspark Score

→ Salesforce

Numeric 0-100 score written to a custom field on the Contact object. Updates in real time as signals arrive.

### Trailspark Reasoning

→ Salesforce

Plain-language explanation of why the score changed. Rendered as a rich text custom field that reps can scan before calls.

### Trailspark Confidence

→ Salesforce

Confidence percentage from the scoring model. Useful for filtering low-confidence scores out of high-priority queues.

### Trailspark Top Signals

→ Salesforce

The three strongest signals behind the current score, written as a text field for quick rep context.

### Salesforce Account Data

← Salesforce

Firmographic fields from the Account object flow into Trailspark for ICP fit evaluation.

### Salesforce Opportunity Status

← Salesforce

Stage and closed-won status inform SparkSense's ICP model and feedback loop.

### Salesforce Custom Fields

← Salesforce

Any custom Contact or Account field can be mapped as an input signal to the scoring model.

## Use cases

1

### Inbound lead prioritization

Marketing routes inbound form fills to Salesforce. Trailspark scores them against ICP fit and prior product usage. Contacts scoring above your threshold get assigned to an SDR queue within minutes of form submission.

2

### Product qualified lead (PQL) routing

Free trial signups without CRM records score at the org level first. Once a trial account crosses your qualification threshold, Trailspark creates the Contact record in Salesforce with score, reasoning, and firmographic enrichment already populated.

3

### Expansion scoring for existing Accounts

Trailspark writes scores on existing Contacts tied to your customer Accounts based on product usage signals. CSMs and expansion reps see which customer users are showing new buying intent without waiting for a renewal cycle.

## Setup

From authentication to first scored contact in under an hour for most teams.

1.  1

    ### Connect Salesforce via OAuth

    Authenticate with a Salesforce admin account from the Trailspark integrations panel. No IT ticket or managed package install required.

2.  2

    ### Create custom fields on the Contact object

    Trailspark writes to four custom fields on Contact: Score, Reasoning, Confidence, and Top Signals. A one-click setup creates them with the right types and labels.

3.  3

    ### Configure Contact-over-Lead priority

    Choose whether Trailspark writes to Contact records only or also to Lead records when a matching Contact does not exist. The recommended setup is Contact-first with Lead fallback disabled for teams using Salesforce Professional and above.

4.  4

    ### Set your sync threshold

    Pick a minimum score for syncing new Contact records into Salesforce. This prevents Trailspark from creating Contact records for low-intent trial users and keeps your database clean.

5.  5

    ### Build workflow rules on the score field

    Use Salesforce Flow or Process Builder to route Contacts with scores above your threshold into the right sales queue. Trailspark writes scores as they change, so your flows fire in real time.


## Common questions

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## Other integrations and pages

[Integration

### HubSpot

crm](https://www.trailspark.ai/integrations/hubspot)[Integration

### Segment

cdp](https://www.trailspark.ai/integrations/segment)[Product

### How scoring works

The full product page.](https://www.trailspark.ai/ai-lead-scoring)

## See Trailspark and Salesforce on your own data

Start free. Connect Salesforce with OAuth. Watch scores land in the custom fields your reps already use.

[Sign Up Free](https://app.trailspark.ai/register)